Low Shoulder
Overview
Low Shoulder is an independent record label located in Chicago, IL. I was responsible for designing both the website and logo and creating a comprehensive design system for the website.
Approach
Close collaboration with our client ensured that our research efforts aligned with their objectives and project vision. This early alignment laid the groundwork for a UX design that met and surpassed their expectations.
Heuristic evaluation
competitive analysis
I researched record labels that produced work relevant to the client's potential roster. The competition had design styles that were nonconventional and dynamic.
Mind Map
The competitive analysis provided a foundation for understanding the typical content offered by most record label websites. I then created a mind map to visualize logistics and the main goals for the website.
usability tests
site map
Logo design
I understood where I wanted the design of the website to go but I wanted to start working on the logo to tie in the brand before anything was built.
I had creative freedom in developing these designs and wanted it to be cohesive with the brand "Low Shoulder". I presented the client with three design options along with a favicon.
Wireframes
Using the competitive analysis as a basis, I crafted wireframes of key pages (Home, Artist, Roster, and Contact).
Lo-fi prototype
first round testing
Mid-Fi prototype
second round testing
Hi-Fi Prototype
These represent the primary pages in the Hi-fi prototype.
Next Steps
With the specifications from the design system in hand, the subsequent phase involves bringing the website to life for my client.
