Reckless Records

I performed user testing, conducted a heuristic evaluation, and undertook a competitive review. Identifying relevant competitors and testing users provided valuable insights into design implications.

I initiated the process with a brief heuristic evaluation to identify standout aspects of the site requiring improvement. Adhering to Nielsen’s general principles, I pinpointed issues related to clarity and relevance.

I researched Reckless Records’ competitors to explore industry standards and analyze the differences and similarities among various websites.

To identify user difficulties, I conducted usability tests with three Chicago residents, having them interact with the original site. Participants were guided through three representative tasks: searching for music, making a purchase, and finding information on selling music.

During the usability tests, participants expressed confusion with the homepage, citing information overload. Additionally, they perceived non-clickable elements as clickable, leading to navigation challenges and unintended paths. Participants generally favored an alternative layout over the current homepage design.

I constructed a sitemap based on the current structure of Reckless Records' website.

I wanted to streamline the main elements and consolidate similar paths by focusing on the core tasks of the website (buying, browsing and selling music).

I designed Hi-Fi prototypes based on my initial wireframes and updated sitemap.